Synergy Soup Interactive's
 Web Site Development Questionnaire

We developed this questionnaire to help us help you.

The more complete you are with your answers the more completely we can develop the solutions that are right for you. By no means is this form meant to be complete for every client - it is meant for general information gathering. We custom build all of our client sites to their corporate personality and web savvy. If you have any questions, please don't hesitate to contact us directly either at our toll free phone number 517-627-1900 or via e-mail

Don't be intimidated by this form! If you don't have the time to complete the whole form, just complete the required fields and we will call you for details on your project!

Please fill out the following information:
Name* * required
E-mail* * required
Address* * required
Address 2: 
City* * required
State*   Zip*  * required
Telephone* * required
URL, if any

(send short version - just required fields)

Please rank the following objectives in order of importance, "1" being most important.
n/a  Provide professional "Corporate" image 
n/a  Accessibility to your products
24 hrs a day, 7 days a week
n/a  Increase customer market & exposure
n/a  Cost effective distribution vs. catalogs or mail-order 
n/a  Inexpensive format for distributing info
n/a  Automatically answer customer's
frequently asked questions
n/a  Generate Sales
n/a  Stay ahead of the competition
n/a Catch up with the competition
Other goals for your site: 
Who is your target audience? 


Interactive response forms are a great way to open a communication channel between your company and potential or existing customers. You can generate new mailing lists, fill catalog requests, learn about their thoughts on your service or products, etc. Please check the following interactive forms that you feel may benefit your company:
Catalog request form Chat /Conference Room Customer Survey
Registration/Customer Log-in Message Board Job Postings
Newsletter/E-mail list sign-up Request for Information Personal Ads
Product Reviews Prize drawings Classified Ads
Other ideas: 

We offer optional Web based administration panels for the adding and updating of your product inventory by yourself or others in your company. Would you be interested in this feature?
Yes, it's a must-have!  No, not necessary - products will not need to be changed often
I'm not sure yet.  Please supply more info!

Please select the pages that you may wish to include in your Web site:
About Our Company  Frequently Asked Questions
From the President  Testimonials
Employee Profiles  Calendar of Events
Career Opportunities  Customer Service Information (standard)
Any other pages not listed above:
Approximate number of pages:
Other ideas: 



What type of product(s) will you be selling?
How many products will you initially begin with in your inventory?
How many items do you foresee in your future online inventory?
Do any of these items have options (size, color, finish, etc.) ? Yes  No 
Are you already a credit card merchant? Yes  No 

How often do you foresee needing to update your site?
None  Hourly  Daily  Weekly  Biweekly  Monthly  Seasonally  Yearly 

What type of updates do you foresee? Please check all that are applicable: 
Textural changes  Graphics changes  Price Changes  Content Changes
Other changes: 

Please select additional features you may wish to have on your shopping site:
Customer Log-In (remembers shipping address & info for future visits)
Cross Selling/ Recommended Items ("Customers who purchased this, also purchased ...) 
Gift certificates (selling online and & accepting as payment) 
Discount or coupon codes for promotions, wholesale or special customers
Gift or date reminder (sends e-mail on specified date)
Gift Registry (bridal or baby shower, special events) 
Sending virtual postcards or virtual flowers
Downloadable color catalog with use of Adobe PDF 
Real-time credit card authorizations
Package tracking with UPS and/or FED-EX
Other ideas: 

Do you have an existing logo?  Yes  No
If not, would you be interested in Synergy Soup Interactive to designing one for you? 
Yes  No
Preferred schematic for design as a starting point:          
Do you use a specific font in your business correspondence?  Yes  No
Please specify: 
Preferred colors in palette (bright, subtle, etc.):
Navigation system for site: ("turning the pages")

In order to provide you with a more accurate estimate, we need to know a bit more information about the graphics required for your site, and the display of the items which you wish to sell. Please answer the questions to the best of your ability, but don't worry- we will help you on any undecided areas!
How many of the product images are already in a digital format (JPG, GIF, BMP)? 
How many of the product images are to be scanned by Synergy Soup?
What type of digital manipulation of graphics is required for presentation on your site?
Please check:
As is  Borders/Frames added  Removing background (floating images)
Other design features:
Sound clips  Animated GIFs  Flash Animation 
Streaming Video/Audio 

Samples of your promotional and printed materials are very helpful to us. In order to assist you in producing the most effective Web site for your company, we would like to know more about your current and future marketing strategies, your business philosophy, your products or services, and plans for the future of your company. 
What are the present methods of advertising and promoting your company?
Newspaper Ads Mailing Lists/Catalog Lists
Magazine Ads Storefront exposure
Radio Advertisements Rely on word-of-mouth
Telephone Directory Ad Other: 

How do you plan on promoting and marketing your Web site?

Adding URL to business stationery Newspaper Ads
Frequent search engine submissions Magazine Ads
Internet Banner Advertising Radio Advertisement
Links to your site from other sites Telephone Directory Ad
Announcing site in Mailing Lists/Catalogs Advertise site in existing store
Joining various Shopping Portal sites on the Web
Other strategies: 

Are you interested in information on Synergy Soup Interactive's hosting services?
Yes, send info  No
If so, how many separate domain names will you need? 
Number:  OR  Not sure yet

What is your budget for the design and development of your site?
up to $5,000  $5,000-7,500  $7,500-$10,000  $10,000-$15,000
$15,000-$20,000  $20,000-$30,000  $30,000-50,000  $50,000-75,000 
$75,000-100,000  Over $100,000

Target date for site to be posted to the Internet in full: 
Other comments: 
Thank you very much for taking the time to complete this online Web site planning worksheet. With the information that you have provided to us, we will be able to better tailor our response to you. We will be in contact with you shortly. In the meantime, please do not hesitate to contact us! 
© 1996 - 2007 Synergy Soup Interactive