Soup Advertising was founded in 1994 by five companies
seeking to offer a more complete in-house advertising solutions
team to their clients. These companies included a video production
& animation company, an audio production company, a graphics
design firm and a photographer.
of 1994 two new team members were added to also include web
development in their war chest of in-house advertising services.
They quickly established themselves as a web development powerhouse
by winning several Yahoo Top Five Picks of the Day
for their Michigan Department of Agriculture and Secretary
of State web sites.
reputation as the premier web development team grew as they
developed sites for major Mid-Michigan corporations like Michigan
Farm Bureau, Michigan State University, Michigan Eye Care
Specialists and Community First Bank.
fall of 1998, Synergy Soup took over the re-development of
the Lansing Lugnuts web site, which had been a complete failure
for two years. Under Synergy Soup's direction the site went
from a mere $2000 of income and almost no online ticket sales
to being featured in Sports Illustrated
as an example of great web development. The SI article called
the Lugnuts new site "A Major Presence" as it now
boasted over 40% of all game day ticket sales and 99% of all
mail order merchandise sales.
Frank Cugini, one of the original partners and the head of
the web development division, took over as the sole owner.
After the reformation of Synergy Soup, Inc., the remaining
team redefined Synergy Soup from a full services advertising
agency to focus on web development, 3D animation and CD-Rom
2000, Synergy Soup Interactive has
received many awards and recognitions for their work, including
The New York Times awarding their
the distinction of being one of 2002's Top 25 Ad Innovations.
Soup celebrates it's 10 Year Anniversary,
they continue to develop award winning web solutions for Mid-Michigan's
biggest clients, including The Lansing Regional Chamber of
Commerce, Lansing Ophthalmology, Ingham Regional Medical Center,
Michigan Automobile Dealers Association, and The Michigan
Soup Interactive has also expanded their reach nationwide
through the development of solutions for The Montgomery (AL)
Biscuits baseball team, Professional Sports Marketing, The
Charleston (WV) Alley Cats, The Macon (GA) Peaches, Independent
Baseball Leagues Winter Meetings and Real Tour Vision.